Experience
Market Analysis & Business Development
- Market analysis & evaluation of the business opportunities in the market.
- Competitor analysis (benchmark).
- Creation of business model.
- Positioning of the product/service in the market.
- Analysis of the different customer segments and their needs.
- Corporate content in local language; catalogs, brochures, videos etc.
- Product and brand development.
- Analysis of opportunities for cross-selling activities to customer base.
B2B and B2C Sales Strategies
- Lead management (Identifying and capturing potential customers).
- Creation and prospecting of new sales channels and POS.
- Agent, distributor, partner and customer search.
- Analysis of customer database; creation, build-up and segmentation.
- Sales process analysis and improvement of the sales process.
- Online and/or off-line direct sales.
- Local sales representation and customer support.
Digital marketing
- Creation of online marketing campaigns (Google AdWords).
- Creation of content and send-out of newsletters and sales campaigns.
- Marketing and sales campaigns via Facebook for Business, Instagram, Twitter, Linkedin and Youtube.
- Registration in online directories and internet portals.
- Creation of website and webshop.
- Creation of all texts and content in Swedish, English and Spanish.
Local Sales Support; Event & Customer support
- Virtual office with visiting address and contact information in the local market.
- Customer service; order handling, deliveries and complaints.
- Sales trainings, workshops, store events and webinars.
- Organization of and attendance to PR events, trade fairs and other marketing events.